Beerhouse, as its name suggest, is a house of beer that stocks Africa’s biggest variety of beers with over 25 taps and 99 bottles on the wall. As a hub for all things beer, they strive to support local micro-breweries and give them a podium to shine. More than just offering food and beer, they also host a range of events that bring in the crowds. With a focus on delivering the best customer experience, Beerhouse installed an ATM in their Cape Town and Fourways branches, making cash accessibility as quick and easy as possible for their patrons.
Here’s what they had to say: “We’re situated in the tourist hub of Long Street in Cape Town and decided to install our ATMs in both our Cape Town and Johannesburg beer houses pretty much as we opened shop. For Beerhouse, it’s about giving our customers easy access to cash. We also believe that there’s been an increase in foot traffic from the ATM signage at street view. And once customers have drawn their cash, they generally spend it with us, so it keeps cash within the business which works really well for us.” – Randolf Jorberg, Beerhouse
Vergenoegd Wine Estate on the Stellenbosch Wine Route has a timeless appeal, steeped in the comfortable rhythms of daily farm life and home to both indigenous birds and the famous Indian Runner Ducks. Besides their award-winning wines and celebrated duck parade, Vergenoegd offers carefully designed food, wine and entertainment experiences that include artisanal picnics, wine tasting, wine and olive oil blending, kids entertainment, cellar and duck tours, a Saturday market, and a weekly family breakfast run.
Ryan Shell, Hospitality Manager at Vergenoegd Wine Estate says, “We’re a wine farm just outside Stellenbosch with multiple offerings and venues, one of them being a weekly Saturday market that receives close to 2 000 patrons per day in the summer. Since installing our ATM, many of our small business market traders have noticed an increase in turnover and tourists, and market visitors are able to withdraw cash in a safe environment. Having an on-site ATM has also made our entire cash management process much safer and smoother.” – Ryan Shell, Vergenoegd Wine Estate
Engen is one of Africa’s leading energy companies with its highly established fuel brands. The company has a presence in over 20 countries, with approximately 1,500 service stations and 600 convenience stores across sub-Saharan Africa and the Indian Ocean Islands.
Bennie Richardson, one of three active partners who owns and runs Engen Norkem and Engen Foundersview, shares his experience on how their in-store ATMs have increased profits and foot traffic in their business, and how it’s not an option not to have one.