How mobile apps are dominating the business world
“The most dangerous place to make a decision is within the office”. Well, that’s according to Ulrik Nehammer, general manager of the behemoth Coca-Cola corporation. His comment reflects his mobile mindset: he conducts much of his day to day work from the comfort of his smartphone, according to this Forbes article. He isn’t alone in this habit either. Nowadays, there are mobile apps for almost every conceivable function we carry out – in addition to less useful mobile apps like Electric Shaver and Pointless Game. A Forbes survey even found that 9/10 of the 511 US-based executives asked use a smartphone to carry out business, and 1/10 use their smartphone exclusively for running their business. True, South Africa might lag behind the States when it comes to smartphone use, but it’s only a matter of time before we catch up.
Apps are replacing filing cabinets, computers and even colleagues
So why are mobile apps threatening to replace the stalwart work environment when it comes to running businesses? Well, most mobile apps are free, or come at a very small cost. Mobile apps appear all in the same place – your mobile phone – and they can do things we couldn’t do before. And it’s all thanks to the internet. Without cloud computing this new mobile lifestyle just wouldn’t work. Take Dropbox, for example, which has already started replacing the heaving filing cabinets once a mainstay in any work space. The app has eliminated the need for paper, made it easier to find files and precludes the need to be in the same physical location as your files. With Skype you no longer need to be in the same room as colleagues or clients; Evernote means you don’t need to carry a paper and pen; iCal and Google Docs have replaced the need for a desktop computer.
All manner of small businesses can be managed with only the help of a phone
This all sounds well and good, but what if you’re not an executive running multi-billion rand companies? Can you still run a one-man-band from a smartphone using mobile apps? Definitely. A car service, taxi business or tour guide company can all be started and run from a smartphone. Calendar, phone, messaging and map apps can all be used to assist the day-to-day running of the business. You can even use an app like FreshBooks to keep track of your ingoings and outgoings. When it comes to getting paid, there are apps for that too. WeChat is a messaging platform that now includes a mobile wallet feature so you can send and receive money on the go. For more on useful apps that can make the running of your SME easier, check out our blog ‘The best mobile apps to boost your business’.
Mobile POS apps are changing the trading game
Besides mobile wallets, it’s possible to get payments on the go using a mobile point-of-sale (mPOS) app. The app effectively turns your smartphone into a mobile credit card machine. The phone connects to a secure external card reader via Bluetooth, and the payment is sent over a 3G connection to be processed. Mobile payments give small business owners flexibility, allowing them to offer better customer service and attract more customers, and get paid instantly. Mobile payment apps are generally more affordable than traditional POS systems and are quick to set up too.
It’s not just the taxi drivers and tour guides of this world that can benefit from a mobile payments app. Doctors, counsellors, chiropractors, beauticians, hairdressers, personal trainers, market vendors, pop-up shops, bars, artisans and many more are just a few examples of freelancers or small businesses that can benefit from the convenience and simplicity of transacting through their smartphone.
If you’re still unsure about the ins and outs of transacting from the comfort of your mobile phone, download the Zipzap brochure to find out more about mobile payment apps.