Why your store needs to offer prepaid electricity
Load shedding isn’t the only thing that puts the power supplies of many homes in jeopardy. Anyone who uses prepaid electricity will have experienced unexpected power outages after forgetting to top up their prepaid meter. In those moments, getting to the nearest store that sells prepaid electricity is the priority, yet many stores fail to offer this service. Electricity supply is one of our most basic needs – making it one of your store’s product offerings will not only benefit your customers, it’ll add value to your business too.
The prepaid electricity market in South Africa is huge
Around three quarters of South Africans use prepaid electricity over post-paid electricity according to the General household survey 2013 conducted by Statistics South Africa. That’s a huge percentage of the country’s electricity-using population, which stood at 85.4% of households at the time of the survey – and includes the majority of customers who visit, or walk past your store every day.
Prepaid electricity helps you monitor energy usage and gives you more control over your finances
There are many reasons why consumers are opting for prepaid electricity over post-paid electricity. With post-paid electricity you are consuming energy “blind” – not knowing how much you’re using and what your electricity bill will be at the end of the month. With a prepaid meter, you can keep an eye on, and control, energy use to make sure you keep within your budget: giving you more control over your finances. You can also buy exact amounts of prepaid electricity, rather than having to settle a large utility bill at the end of the month in one lump sum. If you fail to pay your utility bill you might also be charged a disconnection and reconnection fee to get your power turned back on once you’ve paid it.
Offering your customers prepaid electricity benefits them and gives you a competitive advantage
Despite the fact that the majority of people use prepaid electricity, the majority of stores don’t provide this essential product. By introducing a prepaid electricity vending machine into your store, you’re offering your customers something other vendors aren’t. The beauty of selling prepaid electricity from an electronic vending machine is that your customers can buy as much or as little as they want and pay with both cash and a credit or debit card. Your prepaid electricity vending machine is open for business 24 hours a day, 7 days a week and many also sell airtime, data and the ability to pay DSTV bills.
As a store owner you’ll benefit from an increase in footfall and sales
Offering the facility to purchase prepaid electricity benefits you as a store owner in several ways. Not only can you earn commission on each transaction, you’ll increase revenue thanks to the increased footfall you’ll enjoy by offering prepaid electricity. You’ll entice new customers who’ll become returning patrons. You won’t need to worry about running out of the traditional prepaid vouchers during busy times and neither will you have to worry about carrying excess inventory during quieter times. Selling prepaid electricity is easy, quick and secure and it’s simple to get started.
Download the Kazang brochure or contact us to find out how you can bring value to your store and your customers by providing prepaid electricity and other value added services.