Mobile apps: How Zipzap is changing the way SMEs transact

Businesses are becoming more flexible and more innovative all the time. The surge in technological development in the last decade combined with the Internet of Things has made it possible for businesses to be paid anywhere and thus do business anywhere. Software and network provider Cisco predicts that by 2020, 50 billion devices worldwide will be connected to the internet, which will further lower the barriers to creating and running a small business. Mobile apps are an important part of this revolution.


Mobile apps are helping businesses boost sales and provide better customer service


There are many reasons why SMEs are embracing mobile apps to help them get paid faster. Not only is getting paid on the day you provide products or services better for your cash flow, but it’s more convenient for your valued customers. Think of how often you’ve been strapped for cash and miles from an ATM when you can only pay with cash. Not offering your customers the option to pay with a credit or debit card could cost you in lost sales. Offering them a mobile credit card machine eliminates this problem.


ZipZap gives you a competitive advantage and is simple to use


ZipZap is our mobile payments app that lets your customers pay immediately and conveniently – giving you that competitive edge. All you need to get started is a smartphone or tablet (the app works across Blackberry, iOS, Andriod and both Windows mobile and desktop) with an internet connection and our ZipZap card reader. Once you’ve applied, paid for and received the reader, you can download the app for free and get started.


The ZipZap reader and app work as easily and quickly as a credit card machine


You connect the ZipZap card reader – the only of its kind that is compatible with the latest Windows devices – to your smartphone through its Bluetooth connection and use the app on your smartphone to enter the amount that needs to be paid. ZipZap also offer a reader which can connect to any Windows computer via USB. Your customer’s card is either inserted into or swiped by the reader after which they enter their PIN code like they would using any traditional terminal. Moments later, after the bank has authorised the payment, an SMS or email can be sent to your customer: no more pesky paper slips! Instead, all transactions can be viewed through our online portal. You can even perform voids and refunds using this mobile credit card machine. What’s more, ZipZap is compatible with all South African banks.


ZipZap is extremely cost effective and startup costs are low


As an SME owner, you might want to make use of mobile apps, but are worried about the startup costs for such cutting edge technology. ZipZap is extremely cost effective, with the only startup cost being the price of the reader. The ZipZap app is free and you pay a 3% transaction fee for each payment made: no transactions, no fees. You’ll also save on the cash deposit fees you’d have to incur at the bank if you only accepted cash payments. What’s more, you won’t need to spend money on a landline as you’ll be working off your smartphone’s 3G connection.


Mobile apps are just as secure as other forms of payments


The use of mobile apps for processing payments come with their own security concerns. While more traditional forms of payment might be perceived as safer, mobile apps can actually provide a more secure way of accepting payments. ZipZap is Payment Card Industry (PCI) Compliant to Level 1 and all cardholder info – cardholder name, card number, expiry date, security code – is encrypted before being sent to and processed by the bank. You don’t have to worry about the safety of your smartphone either. As it connects to the reader by Bluetooth, you can store the device safely out of sight.


Here are just a few reasons why SME owners love using ZipZap


“When it comes to increased sales, [owner Mike] confirms that he is almost always fully booked, and has been able to adopt a lucrative additional income stream in the form of an informal pub. After the adrenaline rush, many customers choose to enjoy a few drinks which they pay for using his ZipZap credit card facility.


He concludes: ‘I always joke with my customers to be wary that after one jump they’ll be addicted, but I sense that I too have become addicted to my ZipZap.’”


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For more testimonials, click here.


Mobile apps are opening up endless possibilities for SMEs to thrive in today’s competitive business landscape. Choosing one that’s also equipped with 24/7 customer support will guarantee your business’ success. Download the ZipZap